Brand Content Manager – Kilted Donut 🍩
 

Location: Edinburgh
Type: Part-time, 20 hours/week
Salary: £14,500 – £16,500 (DOE)
Perks: Flexible, creative role with career development (and free donuts, of course)
 

Our Vision

“To inspire joy through bold flavours, authentic people, and shared moments.”

We’re not just a donut shop—we’re a celebration of indulgence, creativity, and community. At Kilted Donut, we’re proud to be a small-batch bakery born in Leith and rooted in bold flavour, nostalgia, and handmade craft. Whether it’s a Banoffee or a vegan Chocolate Sprinkles, our mission is to spark delight with every bite.

We want our brand to reflect what happens when you bring together great food, local talent, and a big heart.

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Our Mission

“To spread joy through flavour, creativity, and meaningful content.”

We tell stories—about donuts, about the people behind them, and the people enjoying them. Through behind-the-scenes content, flavour reveals, staff highlights, and community collaborations, we build connection and drive real love for what we do.

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Core Values

• Craft & Care: Everything we make is handmade, overnight, from scratch.

• Community-Driven: We’re proudly independent, local, and always people-first.

• Authenticity: Real bakers, real customers, real stories.

• Creativity: We play with flavour, visuals, and storytelling.

• Growth: We support career development and celebrate individuality.

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About the Role

This isn’t a corporate content job—it’s a chance to shape the voice and vision of one of Edinburgh’s most beloved indie food brands. As Brand Content Manager, you’ll lead our storytelling across social platforms, in-store experiences, and external collaborations.

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You’ll work directly with the founders, bakery team, and shop crew to spotlight our handmade craft, vibrant flavour drops, community moments, and team culture. From TikToks in the kitchen at 3am to influencer collabs and press features, you’ll shape how Kilted Donut is seen, loved, and shared.

Key Responsibilities

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Content Strategy & Planning

• Build monthly content calendars (TikTok, Instagram, YouTube, Threads).

• Develop themes and campaigns celebrating flavour drops, seasonal specials, staff stories, and customer moments.

• Write scripts and shot lists for short-form video, reels, and live-stream content.
   

Content Production

• Plan and manage video shoots—behind the scenes at our bakery, in-store moments, pop-up events.

• Coach staff to create authentic, engaging UGC (user-generated content).

• Ensure content aligns with our visual identity and brand tone (playful, bold, indie, heartfelt).
   

Community, Press & Partnerships

• Collaborate with Edinburgh creatives, foodie influencers, and press to grow visibility.

• Lead campaign partnerships with local businesses, artists, or charities.

• Manage PR enquiries, pop-up storytelling, and public-facing campaigns.
   

Analytics & Optimisation

• Monitor content performance and growth weekly.

• Adjust strategy based on engagement, sales impact, and customer feedback.

• Work closely with our shop leads and founders to align content with real-world trends and business goals.

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Ideal Candidate

Experience

• 2–3+ years in content creation, video storytelling, or social media strategy.

• Background in food, hospitality, lifestyle, or indie brands a big plus.

• Proven experience crafting viral or high-engagement content.
   

Skills

• Confident shooting and editing (CapCut, VN, Premiere, or similar).

• Excellent short-form storytelling and scriptwriting for TikTok/Instagram.

• Comfortable behind and in front of the camera—able to lead and coach others.

• Strong understanding of visual branding and authentic voice.
   

You Are...

• Creative and scrappy—able to film in a bakery at midnight and turn it into gold.

• Warm and collaborative—people enjoy being filmed by you.

• Passionate about Edinburgh’s indie food culture.

• Driven by meaning—food, people, stories, and shared joy.

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Why Join Us?

We’re a small team with a big personality, and this role is your chance to help shape how Kilted Donut shows up to the world. You’ll have the freedom to experiment, the backing of a passionate team, and the satisfaction of knowing your work brings joy to real people—one epic donut at a time.

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If you’re ready to build a brand that’s warm, cheeky, handmade, and unforgettable—we want to meet you.

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Email your CV & cover letter to info@kilteddonut.com

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